Wish you a lovely new year. It’s the time where we look forward to the endless possibilities of the future. You have all heard about the success tales of different people showing their growth, hardships, and efficient business tactics..have we ever wondered that what is missing in us that is stopping us from being successful???
Talking about social media…do you think it’s really going to help you boosting up your career…..well not.
Honestly, social media is not a magic stick that would double the growth of your business overnight..it’s just one of the tools in your business area.And it takes labour and work. Actually a lot of work, much more than you are doing at present.
I am not trying to make it impossible, but social media will transform your business if you give little heed to the following 11 tips of mine.
1. Set Clear Aims:
The very first step is to frame your goals while making your social media strategy. You need to discover what you want to achieve and you should focus only on that. Stress only on few goals that are of good value for your business.
Do you wish to increase your awareness about business and create your online reputation? Do you want to upgrade your customer base and have loyal customers?? or you want more and more traffic towards your site generating income?? you’ll have to be clear about your goals, and thus you can make strategies to move towards your destiny with focus.
2. Put in the Work:
If you actually want to be successful…you need to put in lots and lots of work. Now it can be 30 minutes a day or 8 hours a day…the choice is yours. The amount of time devoted doesn’t really matter, the quality does. It’s the material work you put in a particular time period. It doesn’t mean surfing the whole day long; it’s actually doing some work.
3. Mark your Ideal Customer:
For making people buy from you, you have to speak directly to them. Look out for your target customer..existing or potential ..or both.
What is the demographics of this audience like age, gender, literacy rate, location, income, etc.?
Then start with writing your content as if talking to that particular audience. The more your content is targeted to the customer, the better will be the result.
4. Use Quality Visuals:
Visual marketing has been a great help since many years. It’s all about the quality of the visuals that you can explore. Many are using videos with lots of pictures and good one visuals. With better videos, you can make your content quite good. Try to get better sound, better lighting and also add pre-editing features. Whether you are recording live or another way…it has to have the best setting. It doesn’t mean you have to spend thousands on software and equipment.but you have to get the tools smartly.
Tip: Check here ultimate guide on how to create quality free images for blog even if you’re not a professional designer.
5. Write Catchy Captions:
If you really want your content to be attractive, you have to make it worth their while. You cannot just post a link with a post title. Give it a little time and tell people what to are going to convey in the post. With a picture or video too, tell a story or give a small description. Write lines that can grab the attention of your audience.
6. Share Your Story:
We all have a story, and if you try to share it, more and more people will connect with you. There are many fun ways of doing that. You can have an editorial every week, or it can be a monthly article about why you started your business. It should be anything personal, but it should be able to connect with an audience.
7. Run Contests:
Some platforms are very easy and give better results when it comes to contests. So you’ll have to see what works best for your business.
If you wish to grow your audience effectively, go for a well-organized contest and focus your prizes and rewards on business.
8. Ads:
You have to invest in ads this year. There are many ways of using social media without investing real dollars into ads. Sor better results, ratings, and good competition, you’ll have to use ads.
Every social media channel provides advertising options now. Find out the best, set your budget and start using these ads.
9. Engage:
It specifies that you have to engage with your audience. Respond to their queries, offer help, handle services and thank for receiving something good.
If someone has mentioned you, that actually means that they want to you to respond the responses faster. The faster the response, the more your readers will acknowledge it.
10. Track your Analytics:
How do you come to know that social media is actually working??Because you track stuff.
You need to track stuff to know what is working and how.
Some platforms and advertising tools offer analytics. Others are third-party sources. Some are free, and some are payable.
But you need to track what is going to work for you.
11. Give it time:
Even after you have done this, you actually need to give it time. It doesn’t happen overnight.
It’s not going to threefold your business by the end of the month.
Understand that it will transform your business and grow your audience by building a brand and driving traffic for you, Just needs patience.
Wrapping Up:
One of the hurdles of social media is that it’s obvious to get sidetracked by the sheer quantity of social platforms. When this occurs, it’s obvious to overlook quality posting.
Rather, enhance your quality. It can be difficult to raise quality if you’re examining to handle Facebook, Twitter, Pinterest, Google Plus, LinkedIn, YouTube, Reddit, and anything else.
Pick one platform and focus. Once you rule one platform, walk on to the next one, and so on.
Ravinder Dande
Aakash Patel
Aquif Shaikh