Best Email Marketing Tools in 2021

email marketing

“Old is gold” surely we’ve heard this phrase an ample number of times. Likewise, Email marketing is a matured and most preferable means of communication for more than a decade now. Certainly, there are over 4.35 billion email accounts. This number is predicted to reach 7.59 billion by 2021 which is a growth of more than 26%. There are approx. 2.586 billion email users throughout the globe, including both business and consumers users.

Before looking over a stupendous list of email marketing tools, let’s check out its meaning, kinds, popularity, benefits and its market demand in the present period of time.

What is E-mail Marketing?

E-mail marketing is the major tool of online marketing that mainly uses electronic mail as a means of communication to the customers. In this, every email sent to a potential or current customer could be considered email marketing. It mainly has three kinds: Transactional emails, Direct emails, and Mobile email marketing. This tool is successively used by many digital marketing companies to raise their sales revenue and consumer engagement.

Popularity of E-mail marketing

E-mail is one of many internet marketing tools. In earlier times, when business persons were not having their own website and there are no social media that help marketers to reach a target audience, there was email. Though the usefulness and popularity of technology often fade with time, this hasn’t been the case with email marketing. Similarly, a recent study found that email remains an important force for marketing, even when reaching younger demographics. This certainly shows an everlasting growth and popularity of email marketing.

Benefits of E-mail marketing

•It is simple and quick
•It is Customizable
•Cost effective
•It is measurable
•It is easily shareable

An Ever Growing Market of email marketing

Email marketing is the best way to reach your customer where they are without spending a lot of money. Around 80% of the content marketer’s use email marketing and 55% of companies generate more than 10% of sales from email. A large majority of marketers recognized Email as the best and most effective device for getting awareness, acquisition, conversion, and retention. Email is one of the best and most effective lead generation channels and it has almost 40x better acquisition rate than Facebook and Twitter.

A recent study reveals that nearly 68 percent of teens and 73 percent of adults prefer to receive communication from a business via email. Additionally, more than half rely on email to buy things online.

Find out the list of Topmost and most dominating E-mail marketing tools given below:

Accurately, there are a various number of E-mail marketing tools, but we have only piled a list of most popular and highly effective tools for your ease in the selection process.
It is mainly divided into several categories. Namely:

Copywriting Tools

hemingway app

The Hemingway App: We probably think that our copywriting is clear and conversational. Wrong! We need to dumb it down according to Lupe Fiasco. We usually talk about our own products every day, so that we could understand the terminology better than a user. This will enhance your knowledge at a supreme level with prominent technical skills.

Mail chimp

MailChimp: This is an e-mail marketing tool which is used to create newsletters and autoresponders. It also offers paid plans as an ESP, but its free service contains some amazing features too. One of the most popular tool available from MailChimp is the subject line researcher.

Coding tools


Litmus: This is an email marketing tool that offers supreme paid features, but it and also endows free email tools too.


Scope: Email marketers keep their inboxes pretty full, looking for cool ideas. With the usage of scope tool, not only you can review and share desktop and mobile preview of your own emails but also can take an email you have received and use the code inspector tool to look behind the scenes.

Community: It is the best platform for email designers, and marketers. As, with this, they can learn, grow and educate everything about email. Whenever you are struggling with something, you should check “Community.”



Do you want to know what your email looks like in the inbox? Litmus PutsMail allows you to enter your HTML subject line and desired recipient addresses to see a fully functional preview of your campaigns.

free formatter

This tool helps to indent your HTML files so that you can easily and quickly identify which <td>relates to which</td> so that you don’t break everything.

Testing and Tracking tools

Visual website optimizer: After building a great looking email, now it’s time to find out its actual purpose and better options to grow more. Visual website optimizer offers varied paid and free testing tools with case studies for marketers.

A/B Testing Duration Calculator

a and b testing

Sometimes, the differences in the conversion rates are so subtle, that’s why it’s hard to determine how long to run a test or when to give up and start over. You can simply enter the current rates, required improvement, the number of variations, and daily sends, through this tool and it tells you that how long you need to run a test. To confirm your results are statically significant or not you need to visualize your data using this tool.

raven tool

Raven URL Builder for Google Analytics: If you use Google Analytics to track site visits, and crucial to know where those visits are coming from. This source not only helps you to determine where to focus your marketing efforts but also helps to prove what you are doing is working.

Email & Social tools

RyanSolutions Social sharing link builder: This is the most prominent tool used for link building for social sharing across multiple networks. It is a resort and hotel marketing tool which provides the best way to merge your social sharing and emails.


As we have discussed all the necessary information with the foremost tools of email marketing above. Hope you like the information that has been shared by us. There are various companies which are providing email marketing services throughout the world. But for the upliftment of higher ROI to the utmost level, you need to go for an excellent option.

By Mridul kabra

Mridul Kabra is a TEDx speaker on the topic of Digital Marketing. He is the Digital Marketing Head at the NineHertz and Quadrigo. As a Digital Marketing Trainer, he has trained at prestigious institutions like IITs and NITs in India. He writes exclusive content for